Client :
3fils
Industry :
F&B
Services :
Branding
Media production
Website
Social media
Overview
When 3Fils was born, it wasn’t just about seafood it was about a story. A dream shared by three friends who wanted to serve truth on a plate. Their idea was simple yet powerful to merge Japanese precision with the heart of modern Asian cuisine, creating a space that feels premium but never pretentious. A restaurant where everyone feels welcome, yet every detail whispers craftsmanship.
Portal Agency stepped in to turn this dream into a living brand. There was no name, no logo, no digital identity, only passion and vision. Our mission is to translate that vision into something people could see, feel, and remember.
Challenge
The challenge was to build everything from scratch. 3Fils needed a clear identity that would stand out in Dubai’s competitive restaurant scene, highlighting its uniqueness as a modern Asian seafood destination. The brand had to communicate a balance between sophistication and friendliness, while making the dining experience feel both premium and accessible. We had to ensure that this identity would translate seamlessly across social media, packaging, menu design, and the website, giving diners a sense of the brand story before they even walked in.
Solution
At the heart of 3Fils lies its soul: Three friends. Three coins. One truth on a plate. That idea became the foundation for everything. The “three coins” symbolize honesty, simplicity, and connection, a celebration of friendship and authenticity. This symbolism inspired the logo, made of three soft lines that reflect the natural texture of fish skin, balanced and elegant. We built the brand’s tone, visuals, and story around that meaning combining minimalism, warmth, and artistry. Every design choice was intentional colors inspired by sea and wood, typography that felt refined yet calm, and language that spoke with quiet confidence.
Strategy
We didn’t just build a look, we built a feeling.
On social media, 3Fils became a visual journey, a blend of storytelling, craftsmanship, and flavor. Every photo and video showed the real process: the chef’s hands, the fresh ingredients, and the Japanese twist that made each dish unique. Instead of simply posting meals, we told the story behind them.
We launched 3Fils’ website as a smooth, user friendly platform that brought the restaurant’s spirit online allowing visitors to browse the menu, discover the story, and book instantly. At the same time, we introduced packaging and menu designs that visually captured the brand’s soul: simple, modern, and premium.
Our marketing strategy was equally refined. With smart local SEO, we made sure 3Fils appeared where it mattered most right in front of its local audience. Paid campaigns were created to reach genuine food lovers, not just followers. Every ad carried the same tone of truth, warmth, and taste.
